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LG's newest phone may soon get just the promotional kick it needs, as the world's third-largest handset manufacturer said Friday that it is in talks with "G.I. Joe" action star Sienna Miller for the soon-to-debut version of its Chocolate mobile phone.






"LG is close to striking a business deal with Miller for promotion, though more time will be needed to finalize it, as some technical issues still remain," an LG spokesman said, who didn't elaborate on the ongoing talks.

The company official, however, confirmed that the Hollywood actress celebrity has been linked to LG's "strategically important consumer gadget, which will be commercialized very soon."

The remarks came after Sienna Miller had a closed meeting with LG officials and product designers Wednesday in a Seoul hotel. She was in South Korea's capital city to promote her new movie "G.I. Joe: The Rise of Cobra."

LG has just introduced the new Chocolate. The design-focused mobile is a part of the company's strategy to use powerful, attractive phones to eventually overtake its biggest cross-town rival, Samsung Electronics, in the global mobile phone market. And Sienna Miller will be the advertisement model in LG.

Samsung is the runner-up in the industry behind Nokia. LG recently overtook Motorola of the United States to become the world's No. 3 phone maker.

In terms of strategy, the companies are taking completely different directions.

Samsung is pushing tech-advanced phones equipped with the next-generation AM OLED screens, while LG's route promotes design- and content-focused mobiles by placing "consumer-insight" at the top of it's agenda.



Source: koreatimes.co.kr